Inside the Startup

Todd Smith @ 360Converge, Texting Platform for Automotive Dealerships

February 08, 2021 Tech Founders & Executives
Inside the Startup
Todd Smith @ 360Converge, Texting Platform for Automotive Dealerships
Chapters
Inside the Startup
Todd Smith @ 360Converge, Texting Platform for Automotive Dealerships
Feb 08, 2021
Tech Founders & Executives

Learn about the inner workings of 360Converge, a text message marketing automation solution for automotive dealerships, with insights from Smith on how he manages his company and personal life.

PEOPLE

TOPICS

  • 02:20 – 360Converge’s value proposition
  • 06:12 – Genesis of 360Converge idea
  • 09:47 – Validating the idea with customers
  • 11:28 – Team structure
  • 12:26 – Funding structure (bootstrapped with some investors)
  • 13:00 – Target market
  • 13:42 – Competition
  • 14:30 – Revenue model (SaaS)
  • 16:57 – Customer acquisition and retention (content marketing, relationships) 
  • 18:01 – Target customer geography
  • 18:35 – Content marketing 
  • 21:30 – Metrics, dashboards and analytics
  • 24:39 – Product development (Agile sprints, staff, MVPs)
  • 26:54 – Tools used at 360Converge
  • 28:50 – Current priorities/challenges (time prioritization)
  • 30:25 – Figuring out solutions (e.g. mentors, books)
  • 32:38 – Fears
  • 35:08 – Staying current with trends (books, Medium, conversations)
  • 36:26 – Belonging to communities for support
  • 38:42 – Work-life balance
  • 41:35 – Advice for other entrepreneurs
  • 45:41 – Future personal and company plans
Show Notes

Learn about the inner workings of 360Converge, a text message marketing automation solution for automotive dealerships, with insights from Smith on how he manages his company and personal life.

PEOPLE

TOPICS

  • 02:20 – 360Converge’s value proposition
  • 06:12 – Genesis of 360Converge idea
  • 09:47 – Validating the idea with customers
  • 11:28 – Team structure
  • 12:26 – Funding structure (bootstrapped with some investors)
  • 13:00 – Target market
  • 13:42 – Competition
  • 14:30 – Revenue model (SaaS)
  • 16:57 – Customer acquisition and retention (content marketing, relationships) 
  • 18:01 – Target customer geography
  • 18:35 – Content marketing 
  • 21:30 – Metrics, dashboards and analytics
  • 24:39 – Product development (Agile sprints, staff, MVPs)
  • 26:54 – Tools used at 360Converge
  • 28:50 – Current priorities/challenges (time prioritization)
  • 30:25 – Figuring out solutions (e.g. mentors, books)
  • 32:38 – Fears
  • 35:08 – Staying current with trends (books, Medium, conversations)
  • 36:26 – Belonging to communities for support
  • 38:42 – Work-life balance
  • 41:35 – Advice for other entrepreneurs
  • 45:41 – Future personal and company plans