Chapters

Inside the Startup

Single Vision Product Building, Interview With James Quigley, CEO GoCanvas

Oct 19, 2020

Tech Founders & Executives

Quigley describes how his startup does focused, customer centric, product development and innovation.

PEOPLE

TAKEAWAYS

Stay prioritized on limits of objectives/milestones every year (e.g. 3-5) and put your resources behind them and get everyone focused. Be open to pivoting, if needed.
Deliver an amazing user/customer experience (as your base offering).

01:30 – Overview of GoCanvas (mobile form, workflow)
05:18 - Single product vision, GoCanvas's "rallying cries" (e.g. improve conversion rates) and limit number of stated prioritized objectives (e.g. 3-5) for X period
12:05 - Number of rallying cries and connecting to annual strategy
16:10 - How GoCanvas innovates: Great user experience and always thinking of customers first; i.e. regularly interviewing customers, telling customer stories at meetings (e.g. link in mobile form for customer reviews). Also, innovation happens in how customers use their platform (as Lego pieces).
24:35 - Takeaways (see above).

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Quigley describes how his startup does focused, customer centric, product development and innovation.

Stay prioritized on limits of objectives/milestones every year (e.g. 3-5) and put your resources behind them and get everyone focused. Be open to pivoting, if needed.
Deliver an amazing user/customer experience (as your base offering).

01:30 – Overview of GoCanvas (mobile form, workflow)
05:18 - Single product vision, GoCanvas's "rallying cries" (e.g. improve conversion rates) and limit number of stated prioritized objectives (e.g. 3-5) for X period
12:05 - Number of rallying cries and connecting to annual strategy
16:10 - How GoCanvas innovates: Great user experience and always thinking of customers first; i.e. regularly interviewing customers, telling customer stories at meetings (e.g. link in mobile form for customer reviews). Also, innovation happens in how customers use their platform (as Lego pieces).
24:35 - Takeaways (see above).